Commercialized History and Media in Türkiye: Prediction of University Students' Popular History Proneness
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Abstract
Popular history products are increasingly and successfully used as a means to brand entertainment media. However, there is a significant gap in empirical researches which considers variables that affect popular history consumption. The current study builds on social identity theory, theory of curiosity, and parasocial interaction theory aims to identify the relationships amongst popular history consumption in written, visual, and social media, nationalism, conservatism, nostalgia, and curiosity. The current research is predictive correlational research. In terms of time, it is a cross-sectional study. Study 1 indicates that the PHPS scale may become an important instrument in future research. Study 2 indicates that curiosity, nostalgia proneness, conservatism, and nationalism were the main predictors of popular history consumption in the media. Also, the research revealed that nationalism was shown to be an important mediator between conservatism and popular history consumption in media. In this way, a model has been proposed to comprehend popular history consumption, which constitutes a crucial component of the media and culture industry.
